THROTTLE CHICKS™
Created in 2021. Rebuilt in 2026. A women’s motorsports brand developed from concept to full e-commerce experience.
Brand Creation
I created Throttle Chicks from the ground up in 2021, developing the original concept, brand direction, visual identity, product presentation, and online presence. From the beginning, the goal was to create a recognizable women’s motorsports brand with a strong personality and a clear sense of community. I handled the branding, product direction, website setup, messaging, and creative decisions that established the foundation of the business.
2026 Brand Rebuild
I created Throttle Chicks from the ground up in 2021, developing the original concept, brand direction, visual identity, product presentation, and online presence. From the beginning, the goal was to create a recognizable women’s motorsports brand with a strong personality and a clear sense of community. I handled the branding, product direction, website setup, messaging, and creative decisions that established the foundation of the business.
E-commerce + Growth
Beyond the branding itself, I developed the systems and creative strategy that helped Throttle Chicks operate as a full e-commerce brand. This included Shopify product and collection setup, product launches, website copy, social media content, email marketing, ambassador programming, customer discount structures, launch campaigns, and ongoing brand strategy. I also created the Pit Crew ambassador experience, including onboarding, challenges, rewards, communications, and a private ambassador portal designed to strengthen community around the brand.
KEEP NORTH™
Created in 2026. Built as a Canadian outdoor lifestyle brand focused on nature, comfort, community, and intentional living.
Brand Creation
I created KEEP NORTH™ from the ground up in 2026, developing the brand concept, visual identity, product direction, messaging, and overall customer experience. The goal was to build more than an apparel brand. I wanted to create a recognizable outdoor lifestyle brand rooted in Canadian nature, slow living, cozy everyday moments, and a strong sense of place. I developed the branding, product presentation, website direction, and creative foundation that shaped the brand from launch.
E-Commerce + Product Development
I built and developed the Shopify experience around a growing product-based business, including product organization, collection setup, product descriptions, launch pages, promotional graphics, website updates, and made-to-order product presentation. I also worked through pricing, fulfillment structure, product launches, seasonal collections, packaging details, and the overall customer journey to create a more cohesive e-commerce experience.
Content + Community Growth
A major part of KEEP NORTH™ has been building the brand through lifestyle-driven content and community rather than relying only on product promotion. I developed social media content, launch campaigns, giveaways, ambassador programming, brand storytelling, email marketing, and outdoor-focused content designed to connect the products to a larger lifestyle. This helped create a growing audience around the feeling and values behind the brand, not just the clothing itself.