Meet Emily

BUILT UNRULY came from something simple: I know how overwhelming it can feel to have a business idea and not know how to bring all the pieces together.

I’m Emily, a small-business owner, creative, and the person behind BUILT UNRULY. I’ve built brands of my own, worked through the trial-and-error of Shopify, branding, product launches, content, and all the little details that come with turning an idea into a real business.

Now, I use that experience to help other small-business owners do the same.

Whether you need a brand identity, a Shopify store, launch support, or simply someone to help make your vision feel clear and cohesive, I’m here to help you build it with intention.